How to build a winning brand for your business


Wednesday 15 March 2017
12.45-1.45pm


Rowley Mile
Newmarket Racecourse
Newmarket
CB8 0TG

Join Cambridgeshire and Suffolk Chambers of Commerce for a fantastic FREE seminar at the Two Counties Exhibition!

A brand is the most valuable part of any business. But few people know what a brand is – or how to build one. In this 40 minute seminar, the UK’s leading sales, marketing and brand consultant James Hammond will guide you through the four essential steps of creating a powerful brand to help you beat the competition and grow your business.

Material covered will include:

• The four-step process to build a winning brand.
• What a brand is...and what it isn’t. (Clue: it’s not a logo or ‘customer promise’.)
• The ‘secret’ element that most companies completely ignore – yet it forms the ONLY foundation for building a brand that works.
• How to harness the power of the five senses to create a total brand experience that will keep your customers coming back for more.
• What is brand innovation, and how can you achieve it?
• Communicate, communicate, communicate…but how should you do it?

You’ll learn:
• How ordinary toilet paper and salt brands command up to 40% more prices than their competitors!
• How an old woman and a young woman can teach you a vital lesson about branding!
• How New Zealand sheep helped create an extraordinary brand!
• How you can build a strong brand, even if you only sell… paper clips!

… and you’ll end the seminar with ideas about low cost, high value approaches you can use to build your brand!

Free to attend but bookable.

For more information and to book contact Jenni Misseldine j.misseldine@cambscci.co.uk or call 01223 209810.



Forthcoming Events

February 27 2017 / 7.00pm-Late
Centenary Curry Night - Ely
February 28 2017 /
Annual Conference 2017
March 1 2017 / 5.00-7.00pm
Informal Networking Evening – Stamford
March 9 2017 / 8.00-10.00am
Budget Breakfast - Stamford
March 9 2017 / 9.30-11.00am
Maximise Your Membership – Cambridge
March 13 2017 / 5.00-7.00pm
Informal Networking Evening – Ely
March 14 2017 / 12.00-2.00pm
Lunch with the Bank of England - Cambridge