cofinitive wins ‘Best use of Content’ in the CIPR PRide Awards

October 3, 2019

cofinitive win ‘Best use of Content’ Gold award in the CIPR Anglia, Thames and Chiltern PRide Awards, for a stakeholder engagement campaign for our key client SmithsonHill. In a glittering awards ceremony at the Guildhall in Cambridge, the cofinitive team were also finalists in two further categories, ‘Best Regional Campaign’ for #OnetoWatch, and ‘Outstanding Small Public Relations Consultancy’, quite a feat for a company only in their 5th year, we think!

The judging panel, made up of PR Industry experts, said of our work: “This was a well-thought-through campaign with good execution to the target audience. cofinitive delivered very positive results which have clearly built a positive reputation for their client and a greater understanding of the AgriTech sector.”

On accepting the award Nicky Shepard, Account Manager, commented: “Working with SmithsonHill is a game-changer in so many ways. They are very receptive to innovative and creative thinking, and being able to push the normal boundaries with our approach is very exciting. And being rewarded for it, from the industry is really encouraging.”

cofinitive Founder and Director, Faye Holland was over-the-moon about the award, saying: “We create content for a purpose, delivered to the right people, at the right time. With every client we lead by strategy and execute expertly, so being recognised for something that we do each and every day, by a panel of industry peers is especially rewarding for my hard-working team.”

In her welcome to the event, CIPR East Anglia Chair, Becky Hall MCIPR explained more about the awards: “Winning and being shortlisted for a PRide Award is recognition that you are an industry leader.”