Multi-award-winning cofinitive rockets to 2nd position in prestigious ‘Image Makers’ rankings

January 20, 2020

We are absolutely thrilled to announce that cofinitive has rocketed to second position in the 2020 ‘Image Makers’ rankings in Business Weekly’s coveted New Year Honours list.

Up three places from last year, the significant rise means our multi-award-winning PR and communications consultancy is now the fastest riser in the rankings for the second year running. Cofinitive was placed 5th in 2019, up from 8th position in 2018.

Last year was a phenomenal year for cofinitive – which included the launch of our highly successful #21ToWatch campaign and awards and saw us scoop Gold at the prestigious CIPR Pride Awards for our work on behalf of client, SmithsonHill.

The inaugural #21toWatch Awards (initially called #Oneto Watch) in March 2019 followed an intensive year-long integrated campaign highlighting the lesser-known but outstanding talent within our region’s booming Science and Tech industries. And the success of the campaign further cemented cofinitive founder, Faye Holland’s position as a key influencer within the Cambridge eco-system.

Reporting cofinitive’s meteoric rise in the paper this week, Business Weekly noted: “cofinitive rockets up our rankings to second place with founder Faye Holland having proved herself as an innovative thinker who is not afraid to tell clients what they should be doing and where they have gone wrong in the past. The straight-talking entrepreneur set the excellent Cambridge China Centre on its way to pretty much instant success in a business community previously overly suspicious about engaging with China. She has been proved right to date and the doubters wrong.”

The report goes on: “[Faye} influences and connects on many different levels within Cambridge’s business community. Her corporate communications consultancy, cofinitive is a multi-award-winning agency with a string of prestigious clients, while Impact Women’s Network, which Faye co-founded in 20187, boasts a network of 500+ female professionals united in raising the public visibility of impactful women and instigating even greater change together. Faye’s raison d’etre is to inspire and mentor future generations whilst supporting the services that elevate the ecosystem.”

Speaking about cofinitive’s new ranking, Faye said: “We are beyond proud to feature in Business Weekly’s highly influential Image Makers list, never mind discover we’ve moved up three places to second position! It was definitely a Champagne moment – somewhat difficult during dry-January, and I was quite literally lost for words which is very unusual!

“But seriously, this is an enormous achievement which is down to the dedication, hard graft and sheer brilliance of the entire cofinitive team! I’d also like to say a huge thank you to Tony Quested and Business Weekly for recognising the consistent results we achieve and the huge impact we are making.”