B2B marketing in post COVID-19 China
We will be joined by Jiao Li, Co-found of Crayfish.io, who will explore current B2B marketing in China, and take us through the steps to successfully reach a Chinese audience.
Under the impact of COVID-19, Digital Marketing becomes the safest and most efficient marketing and customer acquisition tool. As a British B2B brand that wants to expand in China online, where do you start? What is the best way to reach your target audiences? How do you define a plan of action for Social Media in China? How do you talk, reach and ultimately sell to this hugely exciting market?
Join us to explore how the pandemic is changing customer behaviour and marketing approaches, what are the latest trends in B2B marketing and how you could adapt to the changes.
During the webinar, you will:
• Explore what has changed in B2B marketing under COVID-19
• Hear an overview about how B2B has gone digital in China
• Learn how to successfully use digital marketing for your B2B Chinese audience
• Understand B2B digital marketing best practices to help your company build and sustain customer engagement.
About the speaker
Jiao Li is Co-Founder of Crayfish.io, the leading multi-platform service provider offering expertise, connections and capital to enable businesses to achieve better engagement with China. Jiao joined Crayfish.io as the co-founder in 2018 and has led the marketing, sales, platform and product development for the company. She also assists clients with their China-related research, strategy development and marketing initiatives.
Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced ecommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.
How to book
The session will take place from 11.00am-12.00pm on Thursday 24 September. Please sign up to take part! Participants will be sent a link to join via Zoom prior to the start time.
Members: Any Cambridge Network member may attend free of charge (check for full membership in our Directory). Click on Book Now, then click the login link to receive your member discount. Alternatively, please drop firstname.lastname@example.org an email and she will book you on.
Non-members: Non-members may also attend this session at a fee of £10.00 (plus VAT). You may wish to join as a member from £50.00 (plus VAT) and come along to many other events for free or at member rates!