Metrics for marketers
What role do our marketing metrics play in business? How effective are they? And how can they be effectively used to inform strategic decision making?
Explore key areas of marketing metrics – digital and analogue – and learn how different contexts and purpose require different measurement techniques and management. We will also identify pitfalls of measurement and how this can skew your business intelligence. In this masterclass with Andrew Hatcher, we will focus on the role of measurement in marketing and how this should be used as part of your marketing strategy and planning.
On this workshop, you will:
Review the basics of measurement – what, where, how, why and how often
Explore examples of how measurement can go wrong
Understand how metrics fits into strategic marketing planning
Learn fundamentals of some key metrics – digital and analogue
Discuss lessons on managing measurement
Led by experts, this programme is highly interactive, with plenty of opportunities for discussion and to practise your skills in a supportive and friendly environment.
Who is this course for?
This course is for business leaders or strategic managers of established businesses with 3 – 249 employees. It is for growing businesses with demonstrable potential for scale, or for high growth businesses looking to speed up their growth.
Learn all about measurement in marketing – the useful and not-so-useful – and how to use this intelligence as part of your marketing strategy and planning.
How to book