Access over £5m worth of resources to help you research or better understand your market before starting or growing your business.
A guide to using published market research sources and field research, to find the information you need on your business sector, including: market size, trends, competitors and customer attitudes. This workshop will take you through key information sources that are available for free in the Business & IP Centre and elsewhere online.
Find out what your customers think about your specific product or service…
Essential field research to complement published market research will also be covered. This workshop will look at how to engage with your customers to find out what they really think.
Session content:
- Why you need to do Market Research
- Desk research
- Different sources of information available
- Field research
- Testing the market
- Q&A
Neil Infield, Manager in the Business & IP Centre at the British Library and SFEDI accredited business advisor, will be speaking at this workshop.
The Centre provides information and advice to inventors, start-ups and growing businesses.
Neil runs regular advice clinics and has delivered a range of workshops.
Location
Online