The Middle East Association UK Roadshow is a dynamic multi-city business series connecting UK companies with one of the world’s fastest-growing and most opportunity-rich regions.
Each event brings together senior business leaders, investors, Government representatives, professional services firms, and regional experts for a focused programme covering trade, investment, market entry, and commercial growth across the Gulf and wider Middle East.
Whether you are already exploring the region or simply curious to understand the opportunities emerging across MENA (Middle East and North Africa), this event offers a unique chance to gain practical insight from organisations actively operating in the market.
This Cambridge edition will bring together senior business leaders, investors, Government representatives, professional services firms, and regional experts for an engaging half-day programme focused on trade, investment, market entry, and commercial growth across the Gulf and wider Middle East.
Whether you are already exploring the region or simply curious to better understand the opportunities emerging across MENA, this event offers a unique chance to gain practical insight directly from organisations actively operating in the market.
Alongside high-level discussions and expert perspectives, the event is designed to create meaningful networking opportunities — bringing together ambitious companies, decision-makers, and regional specialists in an informal but highly valuable setting.
Attendees will have the opportunity to:
• Learn about real commercial opportunities across the Gulf and wider MENA region
• Gain practical market-entry insights from experienced operators and advisers
• Better understand the legal, financial, cultural and strategic aspects of doing business in the region
• Build valuable new connections with businesses, investors, advisers and Government stakeholders
• Participate in networking sessions and pre-bookable one-to-one meetings with speakers and partners
Programme
10:00am – 10:30am
Registration, Coffee & Networking
10:30am – 10:45am
Welcome Remarks- Peter Snaith (Womble Bond Dickinson) & Chris Weeks (Smart Currency Business)
10:45am – 11:10 am
Keynote Address- Zaher Al Qatarneh- Secretary General, Jordanian Ministry of Investment
11:10am – 12:00pm
Panel Discussion & Audience Q&A
12:00pm – 1:00pm
Networking Lunch
1:00pm – 2:30pm
Pre-Bookable One-to-One Meetings with Partners & Speakers
Themes likely to include:
• UK–GCC trade and investment opportunities
• Market entry strategies across the Middle East and North Africa
• Doing business in MENA: legal, regulatory and cultural considerations
• Infrastructure, tourism and giga-project opportunities
• Export finance and Government support for UK companies
• Building regional partnerships and long-term commercial relationships
• Practical insights from organisations already operating successfully across the region
Location
Price Bailey
Tennyson House
Cambridge Business Park
Cambridge
CB4 0WZ