REACTOR and Cambridge Wireless team up for gamification masterclass

Thursday 20 June 2019

REACTOR has teamed up with Cambridge Wireless to present a masterclass in gamification and user experience.

The event, ‘Gamifying your UX’, took place on 6 June at the Bradfield Centre, Cambridge, and explored the ways in which elements of gameplay can be incorporated into the design of a product or digital experience in order to increase user engagement.

The afternoon was well attended by an audience of user design enthusiasts who heard from an exciting array of speakers, including Pete Jenkins from Gamification+, who explored how the psychology behind games can be used to motivate people. Jenkins said: “Ultimately, what we’re trying to achieve through gamification is to improve people’s lives by encouraging them, using game mechanics, to meet their targets in work, education, healthcare or whatever makes them healthy, happy and safe.”

Through a variety of case study talks, companies that have been supported by REACTOR, including Will Jackson, Founder of Playphysio, Sarah Trude, Founder of DICE, and Lorraine Turner, Founder of YoYo Let’s Go, shared their stories on the benefits and impact of gamification on their products. Lorraine Turner, said: “REACTOR’s network and knowledge of gamification has played an intrinsic part in the development of my product and the variety of skills I’ve developed – it’s been fantastic to be a part of the project.”

The event concluded in an all speaker panel discussion where thought-provoking questions and answers were shared; ranging from personal experiences of app development to the ethics that must be upheld within game mechanics.

REACTOR is a regional project led by Anglia Ruskin University and part funded by the European Regional Development Fund with the aim of supporting SME and start-up growth through the teaching of gamification and a variety of professional and business support. Following on from ‘Gamifying your UX’, REACTOR’s next event is the project’s biggest event of the year: The Showcase.

Dr Jan Storgårds, REACTOR Project Director, said: “Working with Cambridge Wireless has been a fantastic way of combining our joint ambition to increase technology innovation in the local area; our event allowed us to showcase the businesses that REACTOR has supported and inspire both the REACTOR and Cambridge Wireless networks.”

Taking place on 20 June at Cambridge Junction, the REACTOR Showcase event is a culmination of the REACTOR project and will celebrate the businesses that the project has worked with over the last year. The event will provide a unique opportunity to connect with local entrepreneurs, watch live demonstrations, and benefit from one-to-one business support meetings. There will also be presentations by Keynote speakers Peter Cowley, President of the European Business Angel Network, and Professor Alan Barrell, Cambridge’s innovation champion.

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July 24 2019 6:00PM / 6.00-9.00pm
Fenland Quiz and Hog Roast
August 9 2019 2:00PM / 2.00 - 4.00pm
Summer Garden Party
September 2 2019 / 5.00-7.00pm
Informal Networking Evening – Huntingdon
September 4 2019 / 5.00-7.00pm
Informal Networking Evening – Stamford
September 9 2019 / 5.00-7.00pm
Informal Networking Evening – Ely
September 10 2019 3:00PM / 3.00-5.30pm
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September 17 2019 9:30AM / 9.30am-12.00pm
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