Unleash the power of your online presence
Monday 14 August 2017
Sophie Baillie, Senior PR and Marketing Executive at Conscious Communications, explains how you can unleash the power of your online presence through brand consistency, using the correct tone of voice, and the selection and placement of images on your website.
Your website could be the first place that a potential customer comes into contact with your brand. It is vital to ensure that your branding is consistent across all communication channels – from your website through to product packaging and social media platforms – to reinforce brand identity and to drive positive sentiment and trust – important components in the customer decision making process. Key areas that should be evaluated to ensure consistency and ultimately drive enquiries and sales are: branding, messaging and tone of voice, and visual imagery.