Cash for the Community campaign - grab a share of 12,000


Monday 25 June 2018



A share of 12,000 is available for good causes thanks to the Cash for the Community campaign which was first launched in January 2012.

Cash for the Community was originally launched as a way to offer financial support to local community groups as well as help raise awareness of the great work they do. The Cambridge Building Society is once again working with the Cambridge News to give away the huge cash sum to 15 local community based not-for-profit organisations.

The 12,000 comes from the Cambridge's donations budget which is built up from a match-funding scheme in place as part of its commitment to the local community.

The campaign has evolved over the years and now readers not only play a part in determining how much each group receives but also have a say on which groups are chosen as beneficiaries.

Community groups need to put themselves forward by filling in an application form which is available online here. From the entries received the team at The Cambridge will select 10 groups to be in the running to receive a share of the 12,000. The remaining five places will be put to an online public vote.

Once the 15 groups have been chosen, it's down to readers, the local community and supporters of the successful groups to come together and collect as many tokens printed in the Cambridge News as possible. Last year more than 6,000 tokens were collected and the highest share of the pot went to HPC MS Therapy Centre which received 2,162.31. The Cambridge upped the pot slightly to ensure no group went home with less than 250.

This year there will be a bonus downloadable token towards the end of the collection window which will be worth five paper tokens and will appear on the Cambridge News website. At the end of the campaign the value of each token collected will be calculated and the money divided in relation to how many tokens were sent in for each group.

The Cambridge's Chief Executive, Stephen Mitcham, says: "Team members at The Cambridge make this campaign possible and everyone appreciates being able to give something back. By volunteering their own time to support and help our local communities, we are able to match fund their time, which is how we are able to donate such a significant sum.

"We continue to develop the ways in which we support the community and The Cambridge Cash for the Community campaign is an example of how we can help a wide range of wonderful causes.

"If there is a charity or community group you feel could really use some extra funds then please make sure you let them know about this campaign. I would like to take this opportunity to wish everyone the best of luck and I hope that once again the readers of the Cambridge News get behind one of the 15 successful organisations and collect tokens to help them get a major share of the 12,000."

Starting on Monday 23 July 2018, each of the 15 organisations will be profiled in the Cambridge News. The first of the tokens will appear in the Cambridge News on Tuesday 24 July 2018. The remaining tokens will appear daily up until and including Friday 10 August 2018. There will also be a bonus digital token to download which will be worth five tokens and available on the Cambridge News. Keep an eye on social media to find out when this will be live.

Readers of the Cambridge News and supporters of the successful groups need to cut out as many of the tokens as they can on behalf of one of the 15 successful groups and take them into one of The Cambridge Building Society's branches or one of the Cambridge News offices. The tokens must be received no later than midnight on Friday 17 August 2018. A form to complete detailing how many coupons you've collected and which group these are for will be available to download or cut out of the Cambridge News.




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