REACTOR announces ‘tech for good’ partnership with Cambridge Wireless and unveils Big Gamification Challenge 2019


Tuesday 26 June 2018



At the annual Showcase event at The Junction in Cambridge, REACTOR announced a partnership for 2018/2019 with Cambridge Wireless (CW), and officially launched the Big Gamification Challenge 2019.

Keynote speaker, Cambridge Wireless’s Chief Commercial Officer Abhi Naha, addressed the audience: “At Cambridge Wireless we are passionate about strengthening the UK technology community, through the development of strong inter-organisational networks, the delivery of events that enable individuals to share expert knowledge with their peers and facilitating business growth across all corners of the industry. Encouraging and equipping entrepreneurs to develop tech-based concepts that will improve experiences, raise living standards and enhance the world is an ambition that we share with REACTOR. Combining CW’s well-established relationships with technology leaders and REACTOR’s reach into the next generation of technology talent makes perfect sense and we look forward to seeing what positive disruption the upcoming cohort of Big Gamification Challenge contestants produces.

“I have seen first-hand the positive impact tech based solutions can have. From co-designing an adaptive sensory smartphone for an ageing population of 1 billion+, to co-designing and testing a multi lingual education, employment and healthcare voice based platform for blind women in India, I have seen the potential for tech to be used for good. Further significant, positive disruption is completely within reach and I can’t wait to see what local SMEs and start-ups produce, with the support of Cambridge Wireless and REACTOR, in the coming year.”

Jan Storgårds, REACTOR Project Director, Anglia Ruskin University, unveiled the theme for REACTOR’s Big Gamification Challenge 2019: “Connectivity plays a fundamental role in driving progress – whether in creating and sharing big data to inform systems or in the sharing of knowledge and resources – and so I am delighted to announce that the theme for the Big Gamification Challenge 2019 is: Connectivity. Connectivity is not simply defined, but SMEs and start-ups will be tasked with using systems thinking; working together for shared purposes; and sharing responsibility for driving progress. Everything on the planet is interconnected – people, machines, nature, built environments, other species, even androids – and we want to inspire our local creative and tech clusters to crowdsource ideas, interests, challenges, and solutions for the benefit of us all.”

As part of the Showcase event nine SMEs presented the products and services they have been devising, developing and refining, with REACTOR’s support, in recent months. Pantea Lotifan spoke about how, with guidance from the team at REACTOR, she has adapted her initial strategy board game concept to support her business strategy work for Camrosh, incorporating more of the joy of games – to boost participation and increase the value of playing.

Oscar Gillespie presented The Theatre in the Clouds, which went live this month, and which stages Shakespeare plays in a web browser, for the purpose of increasing access and understanding. The Theatre provides an interactive, visual representation of the plot, with an accompanying guide to support exploration of the dialogue. Gillespie has taken advantage of the REACTOR match-funded grants to recruit graphic designers and a Shakespeare expert, and will continue to receive business development support from REACTOR in the year ahead.

REACTOR is a regional development project led by Anglia Ruskin University and co-funded by the European Regional Development Fund and, since the project’s launch last year, 39 eligible SMEs have received support, accessing REACTOR’s network of business mentors, game designers and entrepreneurs. REACTOR participants have benefitted from £36,000 of match-funded grants to date, attended practical workshops to develop business know-how and to refine skills in pitching to investors, and have put those skills to the test at events ranging from informal meet-ups to Concept Development Workshops and the annual Showcase.




Forthcoming Events

December 11 2018 / 5.00-7.00pm
Festive Networking - Fully Booked
December 12 2018 / 6.00-7.30pm
Christmas Drinks - Stamford
January 7 2019 / 5.00-7.00pm
Informal Networking Evening – Huntingdon
January 14 2019 / 5.00-7.00pm
Informal Networking Evening – Ely
January 16 2019 / 5.00-7.00pm
Informal Networking Evening – Peterborough
January 17 2019 / 5.00-7.00pm
Informal Networking Evening – Cambridge
January 22 2019 / 7.45-10.00am
Cambridge Safari Business Breakfast
January 23 2019 / 5.00-7.00pm
Informal Networking Evening – Fenland