Red Shoes Accounting chosen to lead national software campaign

Monday 1 October 2018

Littleport based accountancy firm, Red Shoes Accounting, has been chosen to lead the ‘More Than Software’ campaign for global giant, Thomson Reuters, to promote their Digita Software for accountants and tax practitioners across the UK.

The campaign centres around the launch of a report recently published by Thomson Reuters entitled The Accountant of Tomorrow, which surveyed 345 accountants across the UK about their forecasts for the industry over the next ten years.

The report shows that 96 per cent of mid- and senior-level accountants surveyed feel advances in technology, particularly cloud computing, are likely to change their role as an accountant within the next 10 years. However, respondents also foresee they will spend significantly more time on advisory services, such as reviewing clients’ internal systems and procedures, recommending IT systems, tax planning and consultancy, and business development plans - services not traditional seen as part of an accountant’s role.

Victoria Cooper at Red Shoes Accounting was chosen with just three other owners of UK accountancy firms to front the campaign as a shining example of a small accountancy practice that offers real advisory value to business owners; in addition to the usual end of year tax return, payroll and bookkeeping services. The campaign will be featured across major national news media and finance publications.

Victoria established the Littleport-based practice in 2009 in response to raising her family, and the firm has gone from strength to strength. She has built up a client base which spans a broad range of industries – from restaurants and construction to plumbing and pharmaceutical – both locally and further afield.

Victoria said: “I am absolutely delighted to be featured in the More Than Software campaign for Digita and Thomson Reuters. The campaign is fantastic recognition for Red Shoes Accounting and highlights the changing role that modern accountants are playing integrating into their clients’ team to offer added value, flexibility, and competitively priced responsive and friendly services. We work closely with our clients during their business life cycle and it’s exciting for us to monitor the progress and help them achieve their business goals. This campaign celebrates that approach.”

Andrew Flanagan, Managing Director for Thomson Reuters Accounting Firms Software, said: “We’re really pleased to be placing real accountants at the centre of our ‘More Than Software’ campaign. We understand that in their day-to-day roles, accountants go above and beyond those typical services the profession is commonly known for, such as bookkeeping and tax returns. Their role as business champions, future thinkers and confidantes is pivotal in supporting the growth of organisations of all shapes and sizes, which is why we thought it was important to shine a spotlight on the profession and challenge the status quo.”

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