Want to impress the press?

Friday 5 October 2018

Two highly experienced media specialists, former Press Association Director, Andy Rice and former BBC journalist Simon Hall have collaborated to provide members with a seven-step guide to engaging with the media.

The two met at Simon’s workshop, held in October at the Allia Future Business Centre, organised by Cambridge Network. Andy comments: “Simon really did all the hard work. He’s been working at the sharp end at the BBC for years, and really knows what it takes to get the attention of a busy journalist; but I’ve managed Editors, and worked with some of the largest media organisations in the world whilst at PA, so I guess I’ve been able to add a little extra frisson.”

Andy, who joined Chamber member Giggabox earlier this year has put together a seven-step guide to getting your press release published or your story picked up by the broadcast media.

Their suggestions include finding an angle that will appeal to a particular audience, advice on how to find impactful headlines, the importance of rich media and the need to follow up and don’t be afraid to build a relationship. The full article can be found at www.giggabox.co.uk/blog.

Andy advises: “Give it a go. The media has an avaricious appetite for news. You just need to make your news ‘tasty’. Good luck.”

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