Consumers flock to have uplifting beauty and wellness treatments as lockdown lifts
May 12, 2021
Stressed out consumers are flocking to have wellness and beauty treatments as salons reopen and lockdown starts to lift.
The pandemic has challenged consumers’ sense of wellbeing and many are taking charge of their health more than ever before. According to a recent Ipsos MORI survey, commissioned by The Health Foundation, 94 per cent of those taking part said they were more concerned about the risk to health and wellbeing as a result of the knock-on impact of coronavirus on lifestyles than about contracting the virus itself.
Beauty and wellness centres like Salon by Alwalton Hall, which has a philosophy rooted in wellness, say they are seeing a marked difference in bookings as consumers make health and wellbeing a priority in the wake of the pandemic.
General Manager, Kate Thorpe Jones, says: “One of our key differentiators at Salon by Alwalton Hall is our environment, which tends to make every treatment we do feel restorative. Additionally, we only use products that are pharmaceutical grade, and so they are much higher quality than you would get in your average beauty salon – and these are proving very popular.
“The demand for both wellness and beauty treatments has been unprecedented since lockdown started to lift. People seem more focussed on their health and wellbeing and are looking for treatments to make them feel good.
“The demand for uplifting facials and relaxing massages has been particularly high – but specialist holistic healing treatments such as aromatherapy using natural plant extracts (to promote physical and emotional health) and essential oils (to help relieve anxiety and stress) are also proving very popular.”
With over 140 days of lockdown closure in 2020, the health and beauty sector has been one of the most impacted during the pandemic. According to the National Hair and Beauty Federation (NHBF), hair and beauty businesses saw an average loss in turnover of between 45 – 57 per cent over the last year. According to the report, three out of five beauty businesses entered 2021 with no cash reserves.
However, they are now more in demand than ever.
Maggie Jones, owner of Salon by Alwalton Hall, says: “When we couldn’t open, we used that time constructively and kept our whole team engaged. We have always held fast to the belief that, if our therapists were continuously training and developing, that would translate into happy clients. And it has.”
To reinforce the importance of wellbeing, Salon by Alwalton Hall is offering monthly gifts and discounts – to find out more contact email@example.com