Charlotte Horobin, Chief Executive of the Cambridgeshire Chamber of Commerce, appeared on ITV News in the national segment “From the stars to your smartphone” to discuss the emerging role of satellite technology in the UK’s digital landscape.
Speaking to national audiences, Charlotte emphasised that satellite connectivity should be viewed as a complementary tool to existing telecommunications infrastructure, not a replacement. This approach, Charlotte explained, can help deliver improved connectivity across rural and underserved areas without undermining current networks.
The ITV News feature highlighted the UK’s plans for mobile networks to begin offering direct-to-satellite data services next year, potentially transforming connectivity for devices even in areas with no traditional mobile coverage.
As a key voice for business in Cambridgeshire and Peterborough, the Chamber continues to advocate for practical, business-friendly approaches to digital infrastructure that support economic growth and competitiveness. Satellite technologies, when integrated thoughtfully with fibre, 4G/5G and other systems, are part of the future of a more connected UK economy.