When Nene Park Trust launched its new website, it wanted to ensure it was performing at its very best and could be reached by as many people as possible.
As a charity working to a tight budget, specialist help to make sure a website shows up well in Google search results wasn’t something it could take on. Instead, it asked local marketing agencies for help. MMAgency stepped up and offered to carry out an audit, free of charge.
“This is what being part of a local business community is about, sharing expertise to support each other when it counts,” said Karen McNulty, Director, MMAgency.
“Nene Park Trust does brilliant work for the local community, there was no question that we’d lend a hand.”
The audit was well timed, it identified opportunities to boost how the charity could engage online visitors through the new site, it also flagged a 75% drop in overall visitor numbers since its launch.
The agency dug into the data, found the underlying technical issue and developed a clear action plan for the charity’s website developers to put in place. Visitor numbers are expected to improve quickly over the coming weeks as a result.
“MMAgency offered to carry out the audit completely free of charge as a way of supporting a local charity, an exceptionally generous gesture that we truly appreciated,” said Joanna Bacon, Marketing Manager at Nene Park Trust.
“We’re incredibly grateful for their generosity, it’s a wonderful example of local businesses looking out for one another.”