First app to use social media tricks to connect SMEs with the Generation Z launches

June 11, 2021

Social tricks harnessed by new recruitment app Jobjar unites generation Z and SMEs.

Cambridge-based Jobjar exploits social media tricks to connect generation Z jobseekers with SME recruiters to get new jobs filled fast with less tapping.

Designed for SMEs and startups, Jobjar harnesses the immediacy of social media whilst automatically keeping track of all the important details via a simple workflow.

Jobseekers and companies create short video snapshots to showcase their strong points and make a personal impression.

Both sides share the same platform, promoting collaboration through automatic matching and direct messaging.

Jobjar’s intuitive workflow lets companies schedule and hold interviews within the platform, and lets them make notes and share feedback with colleagues.

Once a job has expired or been filled, Jobjar automatically removes it so that jobseekers only see real job postings.

Sam Dhaliwal, founder and CEO of Jobjar says: “Jobjar is a 21st century recruitment tool designed from the ground up to appeal to a new generation of young people. It came out of my experience with using job portals and job boards that were full of old or duplicate jobs and made me feel like ‘a number’. I couldn’t make my application personal and quite often no one responded. Also, while recruiting graduate engineers in my SME, I relied on spreadsheets and emails which were not only inefficient and disjoint, but tended to get a bit lost when other parts of the business demanded attention. We wanted to be able to tell candidates what made us different, and also know what made them tick – so we created the video feature so we see one another personally, not just a number! As a unified platform, Jobjar manages the whole process and SMEs should see a marked improvement in their hiring process. We are rolling out across the region to begin with, and looking forward to a busy summer for companies and graduates as economic uncertainty from the pandemic eases.”

Graduate recruitment in 2020 was 12.9 per cent lower than in 2019, with companies feeling insecure in the uncertain pandemic crisis and Brexit fallout. A more positive outlook is forecast for 2021, with the Times Top 100 Graduate Employers list suggesting a 2.5 per cent growth this year, and many leading employers hoping to offer internships and summer jobs. The market has become more competitive with graduate applications up, possibly as a result of other options like gap year abroad and volunteering opportunities diminished.