Customer Research Fundamentals – 1-day course

Event summary

Don’t miss this opportunity to learn how to take your customer research to the next level and accelerate your business in 2024.

How to book

Customer research is key to business success, yet it’s an area that’s new for even the most experienced person.

Led by Collette Johnson, a world-leading marketeer, this course will take you through different customer research options and best practice. It will also provide you with frameworks and templates for you to utilise for your business. The course will look at a number of methodologies including voice of the customer, win/loss interviews, customer evaluations, and many more.

About the trainer: Collette Johnson
Collette founded Cambridge Product Marketing, has been named as one of the top 100 product marketeers in the world by product marketing alliance and is also a mentor and coach at Cambridge Judge Business School. With extensive experience in B2B product marketing, Collette specialises in both new-to-market products and those that are yet to meet their full market potential. She works with a broad range of business from highly innovative start-ups to global leading organisations, to help them realise their ambitions.

Registration Fee:
1-day course: £350 for CW members/ £500 for non-members
Or opt for the 2-day course (including Customer Research Fundamentals on 31 Jan): £600 for CW members / £800 for non-members
Don’t miss the 15% Early Bird discount available until 8 December, use code EB-academy15 when registering


Bradfield Centre 184 Cambridge Science Park Road Cambridge CB4 0GA

Event information






Bradfield Centre