Customer Research Fundamentals

Whether you’re just starting out, looking to progress your career or grow your business, the Cambridge Wireless Academy offers you world-class insights to give you the tools and training needed for your future success. Sign up for your first academy sessions today and boost your marketing and business skills.

Collette Johnson, a world-leading marketeer with more than 20 years’ experience within the tech arena, will be leading courses in product marketing and customer research. Collette specialises in both new-to-market products and those that are yet to meet their full potential. She is also a mentor and coach at Cambridge Judge Business School.

‘Customer Research Fundamentals’ – Wednesday 31 Jan 2024
9.00am-4.00pm, The Bradfield Centre, Cambridge. Customer research is key to product success, yet it’s an area that’s new for even the most experienced person. This course will take you through the different research options and how to approach them. It will also provide you with frameworks and templates for you to utilise for your business. We’ll look at a number of methodologies including voice of the customer, win/loss interviews, customer evaluations, and many more. We’ll also have breakout sessions and look at case studies to help you put your learning into action, ready to hit the ground running and develop your business with greater consumer focus.

1-day course: £350.00 for Cambridge Wireless members/ £500.00 for non-members
Or opt for the 2-day course (including Customer Research Fundamentals on 31 Jan): £600.00 for Cambridge Wireless members / £800.00 for non-members
Don’t miss the 15% Early Bird discount available until 8 December, use code EB-academy15 when registering

Find out more & make a booking: www.cambridgewireless.co.uk

Event summary

Whether you’re just starting out, looking to progress your career or grow your business, the Cambridge Wireless Academy offers you world-class insights to give you the tools and training needed for your future success. Sign up for your first academy sessions today and boost your marketing and business skills.

How to book

Collette Johnson, a world-leading marketeer with more than 20 years’ experience within the tech arena, will be leading courses in product marketing and customer research. Collette specialises in both new-to-market products and those that are yet to meet their full potential. She is also a mentor and coach at Cambridge Judge Business School.

‘Customer Research Fundamentals’ – Wednesday 31 Jan 2024
9am-4pm, The Bradfield Centre, Cambridge. Customer research is key to product success, yet it’s an area that’s new for even the most experienced person. This course will take you through the different research options and how to approach them. It will also provide you with frameworks and templates for you to utilise for your business. We’ll look at a number of methodologies including voice of the customer, win/loss interviews, customer evaluations, and many more. We’ll also have breakout sessions and look at case studies to help you put your learning into action, ready to hit the ground running and develop your business with greater consumer focus.

1-day course: £350 for Cambridge Wireless members/ £500 for non-members
Or opt for the 2-day course (including Customer Research Fundamentals on 31 Jan): £600 for Cambridge Wireless members / £800 for non-members
Don’t miss the 15% Early Bird discount available until 8 December, use code EB-academy15 when registering

Find out more & make a booking: www.cambridgewireless.co.uk

Address

The Bradfield Centre 184 Cambridge Science Park Road Cambridge CB4 0GA