How to design and implement an effective telemarketing campaign

Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

During this session Sureya Landini, Founder of Blue Donkey Intelligent Telemarketing Ltd, will explain how to make telemarketing work for your company:

  • Deciding on the most appropriate target data
  • Creating impactful messaging
  • Getting potential buyers talking
  • Overcoming the fear of cold calling.

After this session you will have the confidence to make those important telephone calls or instruct an agency to work on your behalf.

About Sureya Landini
Sureya Landini is the founder and managing director of Blue Donkey Intelligent Telemarketing. Based in Soham, Cambridgeshire, Blue Donkey is the voice for B2B brands such as Nationwide Building Society, Lloyds Banking Group, 3M, and numerous SMEs that aspire to shine in their respective markets. Blue Donkey’s success over 23 years has been rooted in creating, leading, and supporting teams of highly skilled communicators to consistently deliver on business objectives by making compelling telemarketing calls, dial after dial. They’ve helped clients thrive and grow, often in highly competitive markets such as financial services, pharma, and manufacturing.

People, robust quality management, and efficient operations have helped successfully differentiate Blue Donkey, and their client brands, from contenders in the market. But it’s the single humble phone call, placed to the right person, in the right way, that’s the key to making a telemarketing campaign, and the associated client business, a long term success. So Blue Donkey do just that: take the right dataset and make a good call. Then another, then another. If you touch enough of the right people, well enough, often enough, great things start to happen and the client business takes flight!

Having started her career in sales, Sureya qualified as a sales trainer, and in 1998, while still in her 20’s, identified a glaring gap in the telemarketing industry. Whilst other providers used prosaic, volume, and scripted methods, she set out to create an outsourced operation that not only echoed the client mission, but felt like it was in the next room. Her ethos on management is ‘catch people doing right’. Building teams of evangelical supporters, and systems that are all about making personalised calls, from the heart, that capture true buyer need by asking the right questions and responding with sensitivity. Without a script in sight, Sureya’s team have earned respect, longevity, and reputation as a boutique provider in the B2B niche.

About Blue Donkey
Blue Donkey is an award-winning B2B telemarketing company. As dedicated outbound B2B specialists, we’ve never done anything else. Unlike most agencies today who’ve added B2B telemarketing as an afterthought, at Blue Donkey we believe that to make really special calls, you need intelligent telemarketing in your DNA.

Having rejected the typical, scripted call-centre methods that dominate the industry, Blue Donkey provides a tailor-made approach to become the voice of some of the world’s most important B2B brands.

How to book

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