Product Marketing for Technical Professionals – 1-day course

Event summary

Boost your business skills with this new 1-day course on product marketing from the Cambridge Wireless Academy.

How to book

At Cambridge Wireless we know how important it is to ensure you have up-to-date insights to enable you and your business to perform at their very best. As such, new for 2024, we’re introducing the Cambridge Wireless Academy – a series of 1-day and 2-day courses led by world-class specialists.

Spring into the New Year with our product marketing and customer research training days led by Collette Johnson, a leading product marketeer with more than 20 years’ experience in the tech arena.

‘Product Marketing for Technical Professionals’ will take a product-led approach through lectures, case studies and hands-on group work. We will take you through methodologies to help you understand your customer with persona and jobs-to-be-done frameworks, we’ll look at developing your positioning and messaging and how to develop this over your product lifecycle, and, lastly, we’ll briefly look at your go-to market and product launch. By the end of the day, you will be powered up and ready to take confident steps in your product marketing to accelerate your business.

Registration Fee:
1-day course: £350 for CW members/ £500 for non-members
Or opt for the 2-day course (including Customer Research Fundamentals on 31 Jan): £600 for CW members / £800 for non-members
Don’t miss the 15% Early Bird discount available until 8 December, use code EB-academy15 when registering


Bradfield Centre 184 Cambridge Science Park Road Cambridge Science Park CB4 0GA

Event information






Bradfield Centre