Strategic Digital Marketing

This seminar will be held by one of our members Netmatters, a full-service digital agency founded in 2008 which has hit the ground running in supporting local businesses after opening their Cambridge office in 2021 at the St John’s Innovation Centre.

The digital revolution for businesses has accelerated significantly so far this decade, with more and more organisations choosing to launch their products/services online. Opening the door to endless opportunities, businesses in Cambridgeshire have seen fantastic growth via strategic digital marketing.

From increased e-commerce sales to overcoming competitors with online presence, the core objective is to generate relevant and high-quality leads via your online presence.

For many businesses, understanding the digital marketing fundamentals can seem like a whirlwind of technical information. This session will guide you through a variety of digital services including Search Engine Optimisation (SEO), social media marketing and content creation. Filtering through a strategic marketing mix, we will cover all aspects on how you can define your customer’s needs, reach out to your target market and optimise your strategic plan on how to generate more conversions throughout the online sales funnel.

In the online session, we will cover:

  • The direct features and benefits of strategic digital marketing
  • Developing online exposure and setting expectations
  • Creating budgets, the marketing mix and gauging expectations
  • Examples of successful digital strategies
  • How to get started
  • Q&A

How to book

Register for free here >



Event information