New website calls on the local business community to make their mark with volunteering, created with support from Chamber member Keystone Marketing

March 22, 2024

Volunteer Cambs is a newly launched online platform that enables residents of Cambridgeshire to explore volunteering near them in a brand new way. In a few minutes, you can be matched with an organisation or group in the community that inspires you to make your mark – whether that’s to expand on your existing skills, discover new ones, unlock your potential, or create lasting friendships with like-minded people.

 

As well as being promoted as a tool for individuals who live in Cambridgeshire, local businesses are also encouraged to take a look – as the platform is well-placed to provide inspiration and opportunities for business-led volunteering drive. For the first time, businesses keen to donate their team’s time and skills can find an array of volunteering opportunities all in one place – in the knowledge that they are supporting a local good cause.

 

Chamber member Keystone Marketing, based in St Neots, directed the brand, messaging, and launch. The Keystone team started working with the team at Support Cambridgeshire last year to develop the idea. Initially, Keystone facilitated a workshop with key volunteer-supported charities and not for profits; before creating the brand name, a unique brand identity, and key messaging. Keystone was also asked to develop an overarching marketing engagement strategy for the county launch and Fenland-specific outreach earlier this year.

 

The website has also had backing from the Mayor of Cambridgeshire & Peterborough. Speaking about the launch of Volunteer Cambs, Dr, Nik Johnson said:

 

“The role of volunteers in supporting our local communities is crucial, and it’s always humbling to see the efforts of our residents who give up their time and skills to support the causes that are important to them. I’m hugely excited about the impact the Volunteer Cambs portal is set to make in matching volunteers with the organisations that need them – and am proud to see our region leading the charge and shining an even brighter light on the importance of volunteering and making connections like never before.”

 

Volunteer Cambs works by asking organisations and groups to load up their opportunities and profiles directly so there’s always something new for volunteers to look at every time they visit the site. Good causes that promote their work then benefit from having a continuous stream of potential volunteers.

 

Find out more about local volunteer opportunities on offer at volunteercambs.org.uk