Record number of event enquiries worth £1.2m in third week after roadmap news

March 18, 2021

Wyboston Lakes Resort last week saw strong indications that interest in booking meetings, events and training is building momentum.

In the three weeks since the Prime Minister’s roadmap announcement, the sales team at Wyboston Lakes Resort received 96 enquiries for new events worth almost £1.8m, with 54 of these coming through in the last week alone, totaling £1.2m – the highest amount in the last 12 months. The majority of these enquiries are for 2021.

Christine Gomez, Director of Revenue at Wyboston Lakes Resort, said: “We have received a wonderful mix of enquiries for all types of business and social events. This shows growing confidence among corporate and consumer event organisers as well as the desire to get back to face-to-face gatherings, to network and celebrate together, which we have all missed.

“We received a flood of enquiries within days of the roadmap announcement three weeks ago, including a national conference for 350-plus people in July, training events, meetings, conferences, weddings and family celebrations, and interest has only continued to rise since. Interestingly we are also seeing an increase in organisers wanting outdoor experiences, team building or small festival events, a different social experience for their delegates to enjoy following months of lockdown. It’s really good to see.

“To exceed the rush of the first week is exciting and very encouraging.”