Marketing & Communications Officer

Allia Future Business Centres Cambridge & Peterborough

Annual Salary: Up to £25,000 per annum depending on experienceBenefits• Company pension scheme; free on-site parking (Cambridge/Peterborough); Bike2Work Scheme• Various discounts, a Healthcare cash plan, wellness programme, electric car lease scheme through salary sacrifice (subject to eligibility) and more• Life Insurance• Flexible working• Casual dress• Previously awarded the best not for profit employer in the Eastern Region.• Be a part of a community that drives innovation with a focus on addressing environmental and social challenges

Closing: 10/02/2023

Location: Allia Future Business Centre Cambridge with some flexible working from home. Occasional travel to other locations i.e. Allia Future Business Centre Peterborough may be required.
Annual Salary: Up to £25,000 per annum depending on experience
Hours: Full time, 35 hours per week
Candidate must be eligible to work in the UK without sponsorship

Allia Future Business Centres offer award-winning flexible workspace and a vibrant community for small businesses who are creating change. Allia Impact runs free business support programmes and innovative funded projects. Working together, they are dedicated to supporting businesses to thrive, grow and create jobs, so that they can make a positive impact on their community, as well as addressing social and environmental global challenges.
Our people are pivotal to our success, and we have grown expediently. Our team is almost 50 strong in 3 locations and we continue to add to this number. We are an equal opportunities employer who embraces diversity, inclusion and flexible working. We offer a great working environment, true team working ethos, great benefits and much more.

About you
As Allia’s Marketing Officer you will be focused on promoting our Future Business Centres and the services that they offer to local ethical businesses, as well as networking with the tenants in these communities to share their news and facilitate collaboration.
We have centres in Cambridge and Peterborough which offer private offices, co-working, virtual offices and meeting rooms / event space. This role is within the busy, small & friendly marketing team and is responsible for promoting all these services, to agreed financial targets, through creating integrating marketing campaigns and reporting on results.
You will also coordinate our ‘Tenant Engagement’ programme: liaising & creating networks with the tenants at our centres, to support and strengthen the community culture within them.
We are looking for a confident individual who can juggle multiple campaigns and jump on priorities as and when they land – who is excited at the prospect of meeting tenants, networking & writing engaging comms, as well as remaining focused on driving enquiries to the centres.

General Responsibilities
• Promoting office space, co-working, virtual office & event / meeting room space at our Future Business Centres (FBCs), across all marketing channels
• Work with Director of FBCs and Centre Managers to regularly identify priority services to promote
• Prepare reports for monthly Operations meetings, attend and contribute, review actions & follow up
• Coordinate marketing campaigns to effectively market service offerings – carrying out the creation of collateral, digital marketing & social media, print advertising etc
• Track expenditure for marketing budget and review regularly with Head of Marketing
• Coordinate ‘Tenant Engagement’ campaign – welcoming new tenants to our centres, sharing news & success stories, writing case studies, undertaking surveys, planning tenant ‘spotlights’ & socials
• Create regular tenant email bulletin to share tenant news, highlights and milestones within the community
• Log all enquiries to centre, pass on to relevant team members, report on lead conversion and source
• Report on competitors / potential partners in our active locations, to inform marketing strategy and activities
• Ensure Front of House systems & CRM capture relevant data to record and utilise in targeted marketing campaigns
• Work with the marketing team to create & send monthly email newsletter, using Hubspot CRM and Mailchimp
• Produce monthly marketing activity report tracking KPIs, digital stats and PR coverage using Google Analytics, Mailchimp reporting and other systems
• Create compelling blogs, interviews & thought-pieces to contribute to the marketing content plan, ensuring a steady stream of original content

Person Specification
• Degree qualified or equivalent
• At least 2 years’ experience in a marketing role, with a broad experience of activities and tactics
• Good experience of digital marketing including websites, social media, pay per click advertising
• Good working knowledge of WordPress, Mailchimp, Adobe Creative Cloud apps particularly InDesign, Photoshop & Bridge, Canva
• Experience of working with CRM systems
• Experience of creating engaging and well written communications
• High level of written and spoken English
• Have a professional, proactive and flexible approach to your work
• Level-headed under pressure, independent & confident, but must work well in a busy, fun team
• Good IT skills especially MS Office (Word, Excel, PPT)

• Working for a charity, non profit or third sector organisation
• Google Ad campaigns, Google My Business, social media paid ads
• Experience of creating and editing video
• Familiarity with Hubspot CRM
• Adept at monitoring budgets and working with financial targets & reports
• Keen eye for detail, editing and proof-reading skills
• Experience of promoting a number of products or services at the same time
• Experience of MS Office 365 including SharePoint, One Drive, MS Teams

We are committed to equality and diversity for our ventures, tenants, colleagues, volunteers, trustees and supporters. We value the strength that comes with difference and the positive contribution that diversity brings to the communities in which we serve. We are working to increase diversity and would particularly welcome applications from groups that are currently under-represented, including those from a BAME background.
To apply for this role, please send an up-to-date CV with a supporting covering letter highlighting your skills and experience along with why we should consider you for the role and your salary expectations to Applications will not be considered without this information.

Closing date for applications is Friday 10th February 2023. However early application is encouraged, as we will be interviewing strong candidates as they apply.