Chamber Helps Local Business Break into Ghana Market

Uncategorised1 August 2025

Cambridgeshire business secures key deals overseas with Chamber support

As the UK’s projected economic growth for 2025 has been revised down from two per cent to one per cent, the Cambridgeshire Chambers of Commerce is helping local businesses find new opportunities abroad. GCE Hire Fleet, a specialist in construction service products, is one such success story, having recently expanded into Ghana with the Chamber’s support.

“We’re very proud to acknowledge the exceptional support and expertise provided by the Cambridgeshire Chambers of Commerce during our international exploration trip into Ghana,” said Dan Harris, GCE Hire Fleet’s General Manager.

The Chamber began by providing in depth market research, helping the company understand Ghana’s regulatory landscape, buyer expectations, and cultural differences. From there, the team facilitated direct introductions with buyers, arranged site visits, and supported face-to-face meetings in country.

“The Chamber’s guidance on pricing, culture, and negotiation was invaluable. Their support allowed us to enter a completely new market with confidence.”

Chamber staff accompanied the company during their Ghana visit, offering strategic support during key meetings. As a result, GCE Hire Fleet is now developing long term partnerships with buyers in West Africa.

“The Chamber’s hands on assistance, from legal frameworks to market strategy, has enabled us to confidently explore long term operations in Ghana and broader West Africa,” the company added.

Dr Ilona Karpanos, International Trade and Economic Development Manager at the Chamber, said: “As a Chamber, our goal is to empower our members and provide the resources they need to thrive in new and competitive markets.

“GCE Hire Fleet’s success story in Ghana is a perfect example of how our collective efforts can drive tangible, sustainable growth. We’re here to help businesses across the region realise their international potential.”

To learn more about how the Chamber can support your business with overseas trade, contact Dr Ilona Karpanos at international@cambscci.co.uk or visit www.cambridgeshirechamber.co.uk.